Hull/Hingham/Cohasset line: Pick up packets that include everything you need: letters, envelopes, names and addresses, stamps, and directions. Complete your packet and return to me by the end of September. Cost is $25 per packet.
Swing Blue Alliance and Working America are working together to send personalized letters on health care to Working America members in Pennsylvania. While ordering and writing letters will look much the same, the form and content of these letters may look different from what other organizations are doing. This is a research-driven determination to cut through the election noise and reach out to folks often left out of or turned off by traditional electoral messaging. These letters are backed by years of rigorous testing and continue to stand out amongst mail campaigns by continuing to prove themselves effective at persuading voters.
Working America letters written by volunteers rely on a simple premise: making an issue that the voter cares deeply about salient, just before an election, influences who Working America members vote for. Since the targets of these letters are very likely to vote, the letter does not address candidates or voting. And since targets tend to be those without college degrees and who do not regularly watch cable news, the letter is more persuasive by making a personal appeal to an issue, healthcare, that folks have experienced within their daily lives.
Working America, the community affiliate of AFL-CIO, is a member-based organization of 4.3 million working-class members who lack workplace unions and whose voices are traditionally left out of critical political conversations. Members have affirmatively joined Working America in the fight for an economy and a political system that benefits working people.
To submit an event to the calendar, email daniele@swingbluealliance.org