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Swing Left Greater Boston Becomes Swing Blue Alliance

Posted on September 17, 2021

Swing Left Greater Boston is announcing that we have changed our name to Swing Blue Alliance. This new name and rebrand has been in the works for a long time. We’ve always been an independent organization with our own set of programs, external partnerships, and volunteers, and now we have a name that better reflects our entire community of volunteers, organizers, partners, and affiliations. We cherish our whole community—from our affiliations with Swing Left and Indivisible to the more than 50 partners that support local elections across the United States.

Last week, we celebrated our name change with more than 50 volunteers at an outdoor event in Waltham, Massachusetts. Together, we celebrated the next stage of our journey as an organization and discussed our plans for 2022.

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While we changed our name, we have not changed our mission. At its heart, Swing Blue Alliance is the same organization that launched in 2018, but we have built up stronger programs, trained stellar groups of volunteers and organizers, and have helped secure Democratic success in dozens of elections. 

Today, Swing Blue Alliance is the largest all-volunteer Democratic organization headquartered in Massachusetts. We use innovative methods to protect our democracy, work on competitive local and national elections, and strengthen the Democratic party at the grassroots level.  

In 2021, we’ve working to end voter suppression by providing voter education and staffing voter protection hotlines, as well as encouraging senators in key states to support voting rights legislation. In preparation for the 2022 midterms, Swing Blue Alliance is building relationships with groups on the ground, learning where they can fill in the gaps and creating opportunities for volunteers to take targeted and effective action. The organization plans to be active in purple states with competitive races up and down the ballot. Currently these include Florida, North Carolina, New Hampshire, Pennsylvania, Georgia, and Virginia.

A big thank you to everyone who has made this rebrand possible—it took our whole community of writers, designers, editors, developers, and organizers to make this possible. Thank you all for your hard work and cheers to a big Democratic win in 2022!