In Ohio, an estimated 150,000 people turn 18 every year, yet voter registration rates for youth are among the lowest nationwide.
Swing Blue Alliance has tailored the list of postcard recipients to focus on heads of households who are faithful voters, strongly aligned with the Democratic party, with young unregistered adults in the home. Using relational organizing as a strategy, our postcard gives parents a tool to help their children register and to check on registration status.
Many months in the making, this groundbreaking postcard project centers on Ohio where the Senate, gubernatorial, and several House district races are among the most competitive in the country right now. Ohio has become a key path to the Senate! Like all Swing Blue Alliance projects, this data-driven project includes a research component, which allows us to analyze effectiveness and continue to improve this strategy for future races and in other states.
Postcards are easy to write: they only require a short, handwritten message and placement of an address label and stamp on the card. A packet of 25 cards costs $5.50, with tax. You will need to separately purchase postcard rate stamps (note: the stamp rate recently increased to $0.65, so make sure yours are forever stamps or upgrade the difference).
To submit an event to the calendar, email calendar@swingbluealliance.org