** Wording that taps into people’s socially positive sense of self can impact voter turnout. More people turned out to vote if they had been asked on a survey, “How important is it to you to be a voter?” than those who were asked, “How important is it to you to vote?” (90-95% vs 80% in these samples). The 2 experiments had different mean ages (22 vs 54 years) and occurred in different types of elections (presidential vs. gubernatorial) in different states (CA and NJ), strengthening generalizability. However, we do not know if this effect would be seen with moderate- or low-propensity voters. (Bryan et al., 2011, from Todd Rogers’ group) (Newby, R.)
