Wisconsin Social Media Storm

Introduction

SWING BLUE ALLIANCE presents  . . .

A Social Media Storm to

Help Wisconsin elect Judge Susan Crawford for Wisconsin Supreme Court 

  • Elon Musk has donated millions to Wisconsin Republicans. This race is now a national fight for democracy.
  • A Crawford win means a pro-democracy court until 2028 — with a chance to fix gerrymandered congressional maps and flip two U.S. House seats in 2026.
  • Right wing candidate Brad Schimel would target voting rights, the Affordable Care Act, and reproductive rights. He supports a total abortion ban.

How can SBA help Judge Crawford win? We are partnering with Wisconsin Megaphone, a digital volunteer program that spreads progressive messaging, to reach Wisconsin voters from wherever SBA volunteers live. 

 Here’s what you can do:

  • If you have connections to folks in Wisconsin, reach out to them with Wisconsin Megaphone posts. 
  • All SBA volunteers can increase the reach of WI Megaphone’s content by engaging directly with posts from Wisconsin-based users that we find by following posts and reposts from Wisconsin Megaphone. By liking, commenting on and sharing posts, our volunteers can help Susan Crawford’s campaign spread further and reach the people who need to see it most. 🚀

Get started right away!

  • If you are already proficient on social media, you can get started right away!.

If you need some guidance and/or reminders on these platforms, start with these basic tutorials for getting started with BlueSky, Facebook, Instagram, and Threads. Once you’re comfortable on a platform or two, get started here.

Start Posting!

START POSTING!

🚀 Social Media Storm for April 1st

Good morning, and welcome to our final Social Media Storm for WI! And thank you for being part of this effort!

Today, take every opportunity to remind people to get more information at myvote.wi gov – and drop this link in where you can:
https://vote.wisdems.org/

Keeping conversations going with questions should come easily on Election Day: HAVE YOU VOTED? If you haven’t gone yet, can you take a friend? Do you need help finding your polling place? When do the polls close? What are you going to do do all day to stay calm waiting for the returns to come in?

Historically I have made a chicken pot pie on special election days to calm my nerves waiting for polls to close . . . It started with Doug Jones, which was incidentally also the day I discovered my children did not know what live TV was. Turns out live TV is really not such a big deal anymore, but as Tim Walz taught us, casseroles never go out of style.

X (formerly Twitter)

 

 

Bluesky

 

 

TikTok

 

Facebook

 

 

Threads

 

 

 

Instagram

 

 

 


THANK YOU!! See you back here for our next campaign!

 

 

 

 

🚀 Social Media Storm for Monday, March 31st

Ok crew, welcome to your penultimate breakfast browse, the end is in sight. Today is for cheerleading: go Wisconsin, go!!

Instagram:

 

Bluesky:

 

 


Facebook:

We’ve got another one from Fox – I think it’s really important to put some time in to crafting pro Crawford messages, use our tag #SBWI and make sure the pro-Crawford messages rise to the top. And don’t say a word on the MAGA/pro Schimel posts. That will make them more visible. This is your only link for FB today, in order to move the needle on this post.

 

 

Threads:

 

 

 

 

Thanks for posting! As always, If you’d like more images, or inspiration, you can pull from Wisconsin Megaphone or Demcast.

 

 

🚀 Social Media Storm for Sunday, March 30

Good morning! Thank you for starting your day with a little reverse-doom-scrolling – aka optimistic posting. Plus, hopefully, some good strong coffee…

We’re sticking with Musk paying for the election, and we’re dipping our toes across enemy lines on FB – remember, don’t amplify MAGA land comments by responding in any way, that only increases the likelihood of the comment being seen. Engage with pro Crawford, anti Schimel/Musk comments, and make your own. Use our hashtags and be sure to respond to the others that use it.

And If you’d like more images, or inspiration, you can pull from Wisconsin Megaphone or Demcast.

 

Facebook

Wisconsin appeals court won’t stop Musk’ $1 million payments to voters after AG sues


Another local news source:

A Wisconsin appellate court denied the state Democratic attorney general’s request to stop billionaire Elon Musk from handing over $1 million checks to two voters at a rally planned for Sunday, just two days before a closely contested Supreme Court election.

 

Bluesky

 

Wisconsin AG sues to stop Musk’s check handout

 

WI Supreme Court candidate Brad Schimel supports using a law from the 1800’s to ban abortion in the state, and is supported by anti-abortion extremists.

 

Threads

Thank you to everyone who came out and volunteered with us today! There are volunteer opportunities all over Wisconsin from now until election day on April 1!

 

Instagram

 

 

Money floods Wisconsin’s Supreme Court race as voters weigh in on the destruction of everything

 

 

🚀 Social Media Storm for Saturday, March 29

Good morning! I hope everyone will enjoy a leisurely posting storm this morning, over an extra cup of coffee, or tea, poster’s choice!

I’m focusing today’s posts on the eye-popping money Musk is pouring in to the states, including the $2M he plans to not buy votes with, but rather to gift to some voters who vote the way he wants. This is now the subject of a lawsuit brought by Wisconsin AG Josh Kaul.

I’ve got stories on the law suit across all the platforms, and I encourage you to like, comment, and use some of the resources below – suggested language, images, and articles, in your comments. You can include links to phone bank too if you’re so moved! I skipped threads today because I couldn’t find any Wisconsin based coverage of the story, and I thought our collective energy would be better spent on the many sources of local news on Facebook.

As you scroll through the comments on these posts, remember – do not engage with any MAGA universe comments at all – that will only help the to be seen by more poeple – rather comment favorably on those you agree with, so that they rise to the top of the stack when people click on the story. On FB in particular, a heart carries more weight than a like.

If you’d like more images, or inspiration, you can pull from Wisconsin Megaphone or Demcast

Suggested language from DemCast to use or adapt:

On April 1 Wisconsin has a choice to make— allow our state to be taken over by the oligarchy Elon Musk is trying to build, or defend our democracy and elect Judge Susan Crawford.

Brad Schimel has cut shady deals for campaign cash his entire career. And now Elon Musk is helping him cut the shadiest deal of his political life. Reject Elon Musk’s hostile takeover of Wisconsin’s Supreme Court, and elect Judge Susan Crawford.

Images

 

 

And here’s Schimel on a check again because I think it bears repeating!

 

Articles:
“In a state of 6 million people, a single man who does not live there single-handedly accounts for 20% of the unprecedented $76 million raised for the Wisconsin election in total.”

 

Wisconsin attorney general sues Elon Musk to block $1 million payment offers

 

Bluesky
This is a list of posts about the WI Attorney General suing musk – click through them to like and comment and share voting info:

 

Facebook – these are all local iterations of the same story

 

 

Attorney General Josh Kaul filed the lawsuit in Dane County Circuit.

 

Attorney General Josh Kaul filed the lawsuit in Dane County Circuit.

 

 

Instagram

Wisconsin Attorney General Josh Kaul says he will take legal action against Elon Musk

 

Thanks everyone! Enjoy your Saturday!

 

🚀 Social Media Storm for Friday, March 28

We’re in the home stretch . . .

Here’s an Op Ed from Wisconsin Megaphone that you could pull from for talking points on any of today’s links dealing with reproductive rights. Or just talk about any of the reasons you find an 1800s abortion ban unacceptable…

 

I’m starting with Instagram today:

       

Here’s an article in the Milwaukee Journal about a voter ID referendum – scroll down in the comments and you’ll see this comment:

Let’s give Quetzalflower some love!

And comments/questions/graphics – the demcast pic below with Schimel on a check would be perfect for this convo! And a  suggested comment.

Feel free to continue scanning the comments for anything else you can respond too.

Bluesky

Use any of the Wisconsin Megaphone reproduction rights graphics and messages to respond to this post, or my comment on it, to alert people to the critical Supreme Court race happening right now.

Facebook

Threads

Try to follow the re-posts on this one, there are a lot of them! Engage with each instance you find – comment, like, and share.

And lastly, I’m repeating this Demcast content again for you to use as you see fit.

Musk is bankrolling Brad Schimel for the Wisconsin’s Supreme Court.
He will not stand up for Wisconsinites. He will do whatever Elon Musk and Trump tell him to do.
It’s the People v. Musk.
He will not stand up for Wisconsinites. He will do whatever Elon Musk and Trump tell him to do.

Thanks for sticking with this – see you tomorrow!

🚀 Social Media Storm for Thursday, March 27

Good morning! We’re in the countdown now – thanks to everyone for working so hard to give a boost to Susan Crawford for the WI Supreme Court!

Here’s an article you could link to, as a response, or pull content from for your comments:

Why Elon Musk and Tesla Have a Legal Bone to Pick With Wisconsin

Why Elon Musk and Tesla Have a Legal Bone to Pick With Wisconsin

 

And here’s some content from Demcast that you can use as is, for a post or as a response to other posts. Please remember to add our hashtags #Crawford for Court  #BadBrad  #StopShadySchimel  #SBWI

  • Musk is bankrolling Brad Schimel for the Wisconsin’s Supreme Court.
  • He will not stand up for Wisconsinites. He will do whatever Elon Musk and Trump tell him to do.
  • It’s the People v. Musk.
  • It’s the People v. Musk.
  • He will not stand up for Wisconsinites.
  • He will do whatever Elon Musk and Trump tell him to do.

And here are some posts you can work your way through – comment, respond to other comments, keep these conversations going!

Thanks for keeping the momentum going!!

 

🚀 Social Media Storm for Wednesday, March 26

Thank you to everyone who’s joining us for the first time today – glad to have you!

First up, we have these reposts of Wisconsin Megaphone’s most recent post (Bluesky) – don’t forget to use #SBWI when you engage!

Scroll through this list of reposts – you may not find the Megaphone post right away on some, you can move on and hit the next one if so, because there’s more to do, follow this Bluesky link.

These are all the posts from the past week or so, tagged with #SBWI – try to comment and keep conversations going on these.  Talk about recent events, talk about what’s important to you – be authentic – and ask questions that might keep the conversation going.
Here is where you can find Wisconsin’s Megaphone’s daily posts on other platforms:

🚀 Self-Service Actions 

Wisconsin Megaphone has asked us to prioritize their posts on Bluesky, Threads, Instagram, and Facebook.  You can find their daily posts in a few ways:

  • Start with their linktree which can take you to their account on every platform.  
  • Go to your preferred platform, and search for Wisconsin Megaphone – this will bring you to their posts with the most recent on top.
  • You can search for #StopShadySchimel and #badbrad on each platform, or in any search engine which will return links to all the platforms where it is found (#badbrad is weaker on a google search where it will also deliver older uses of the tag, but as it’s used more often for the campaign that will change)

🚀 Social Media Storm for Tuesday, March 25

Today we are focusing on reproductive rights on Bluesky and FB , and daily Wisconsin Megaphone posts on Threads and Instagram. Please comment on the posts of reproductive rights related articles with hearts/likes, and with these Wisconsin Megaphone posts and graphics on the topic – and don’t forget to use our tags, #SBWI:

Wisconsin Megaphone Messaging:

From abortion rights to workers’ rights, Judge Susan Crawford has a long history of protecting our fundamental freedoms. Wisconsinites deserve a fair and common sense justice like her on the WI Supreme Court. Vote for Judge Crawford by April 1st!

Suggested Post Language:

Brad Schimel once said there is no constitutional right to an abortion in the Wisconsin constitution. Clearly, we can’t trust him to protect this fundamental freedom if elected to the WI Supreme Court. Vote for Susan Crawford by April 1st to protect our rights!

Content to amplify:

Wisconsin Megaphone posts

🚀 Social Media Storm for Monday, March 24

Today we’ll be spotlighting the Milwaukee Sentinel Journal on Facebook – you can pull suggested comments and supporting graphics here
This is the article featured on Sunday,  posted on Facebook – hunt for the shares, and scroll through the comments – give a love to those that support Crawford or are opposed to the dirty tactics of these postcards. DO NOT ENGAGE AT ALL with any disinformation or MAGA rhetoric – that will only help it to get seen!  Use our tag #SBWI so we can interact with each other’s comments, too.
Look for comments that are against Musk and Schimel, and FOR Judge Susan Crawford.  Give a love – that’s stronger than a like – and respond with reasons why you don’t want to see the WI Supreme Court sold to the highest bidder.  You #SBWI, and look for our tags to keep conversations going!
  • Suggested Post Language: WI Supreme Court candidate Brad Schimel has a long history of using his powers and office to benefit his allies and donors. Now– Elon Musk is spending millions to elect Brad Schimel, only weeks after Tesla filed a case that could reach the WI Supreme Court soon. Clearly, Musk thinks Schimel will rule in his favor. Vote for Susan Crawford by April 1st!
  • Suggested Post Language: Donald Trump Jr. and other MAGA allies have said over and over that electing Brad Schimel to the Wisconsin Supreme Court is critical to advancing Donald Trump’s agenda. We can’t let Brad Schimel on the court to do Trump and Musk’s bidding. Vote for Susan Crawford by April 1st!
  • Suggested Post Language: Brad Schimel once said there is no constitutional right to an abortion in the Wisconsin constitution. Clearly, we can’t trust him to protect this fundamental freedom if elected to the WI Supreme Court. Vote for Susan Crawford by April 1st to protect our rights!

We will resume Wisconsin Megaphone’s daily posts tomorrow, when they’ve put up new posts!

🚀 Social Media Storm for Sunday, March 23

Yesterday, the Milwaukee Journal Sentinel reported that WI residents are receiving handwritten postcards with the wrong voting date. Let’s blast this article out everywhere we post, and everywhere we find sources discussing the election.

First, our friend Virginia’s post is here – please keep a conversation going about this as much as you can – ask open ended questions, respond, like, search out each other’s comments and do the same. Remember to use #SBWI to make this easier.

Article posts on Bluesky:

Feel free to explore both on your own for other posts on topic, these are just a few to get you started! Use these tags wherever you’re posting:  #CrawfordForCourt #StopShadySchimel #BadBrad #SBWI
Next, nn article in the Wisconsin Examiner – you can make your own comments on this article, and comment/like all replies promoting Crawford.  Remember to tag all comments and replies with #SBWI
Daily Wisconsin Megaphone posts

 

🚀 Social Media Storm for Saturday, March 22

Virginia Hall, a Wisconsin Dem with a very large account! And a member of our team – thank you Virginia!! @virginiahall32.bsky.social

Here are links to a few of her posts that you can comment on, like, reply to others comments, and generally try to amplify with lots of engagement. Don’t forget to use #SBWI so we can keep finding each other’s posts to respond to.

And all the reposts of this one – see who’s got the biggest followings and like/comment on their reposts. But if you don’t find the post easily, just move on – some accounts have too many posts to find the shares efficiently. View now.

And here is this adorable graphic form Wisconsin Megaphone that seems like a pretty good response to just about any post you see promoting Judge Crawford. . .

Next: An article in the Wisconsin Examiner – you can make your own comments on this article, and comment/like all replies promoting Crawford. Remember to tag all comments and replies with #SBWI

🚀 Social Media Storm for Friday, March 21

🚀 Social Media Storm for Thursday, March 20

Thank you for being part of our first event.  Since this is a trial run, we would appreciate knowing how this goes for you – what works well, anything that’s tricky, and most importantly, let us know how the posting goes!  You can send feedback to counteringrwm@swingbluealliance.org. As always, comment with questions, with GIFS, and with heart. Try to start or protract any natural conversations!

Here are the posts to AMPLIFY today (like, share, comment):

  1. Bluesky: Making a voting plan
  2. Instagram: This is Judge Susan Crawford
  3. Threads: Vote early
  4. Facebook: Making a voting plan

Content you can use on social

We have some images from the WI Dems that you can use in your posts and comments.

Take It Up A Notch

🌟 Take It Up a Notch

🔎 Trace Reposts and Shares

Boost visibility by finding and resharing content from the original source:

➡️ Bluesky:

  • Go to the post. Tap the three dots and select View Thread to see the original post and interactions.
  • Tap Repost to share directly or Quote to add your commentary.
  • To find reposts of the original, tap the repost count under the post—it will show who shared it.

➡️ Threads:

  • Tap the share icon on a post. Select Quote to add commentary or Repost to share directly.
  • To track reposts and comments:
    • Tap the comment icon to see direct replies.
    • Tap the repost count (if available) to see who has reshared it.
    • If you can’t see the repost count, search the post’s key terms or hashtags in the search bar to uncover quote reposts.

➡️ Instagram:

  • Tap the paper airplane icon to share the post to your Story or via DMs.
  • To find other shares:
    • If the post is from a public account, check the number of shares (visible under the post if enabled).
    • If the post is a Story share, you won’t be able to see all who shared it unless tagged.
    • Search relevant hashtags or the poster’s username to find others engaging with the post.
    • If someone tags the original creator in their Story, it may appear in the creator’s Tagged tab.

➡️ Facebook:

  • Tap Share and choose Share to Feed or Share to Group to reach the right audience.
  • To track other shares:
    • Tap the share count under the post to see who has shared it (if the privacy settings allow it).
    • Check the comments for mentions of other groups or pages that may have reshared it.
    • Search for key terms or the poster’s name in the Facebook search bar to uncover other mentions.
    • If the post is from a private group, you may need to join the group to track engagement.

Best Ways To Engage

💬 Best Ways to Engage with Wisconsin Users’ Posts

1️⃣ Reply to posts from Wisconsin-based users to keep them active in the algorithm. Examples of good comments:

“This is huge—how are WI folks reacting?”
“WI voters, what’s the best way to help get the word out?”
“This needs more attention! What’s the next step for people on the ground?”

2️⃣ Don’t just comment—ask questions to encourage follow-up responses.

“What’s the best action Wisconsin voters can take right now?”
“Are there any upcoming events or organizing efforts tied to this?”

3️⃣ Tag relevant Wisconsin-based users when appropriate to help posts reach a local audience.

4️⃣ When you post, include #SBWI so we can find and interact with each other’s posts.

Pro Tips

💡 Pro Tips

✅ Focus on engagement within the first hour of a post to boost visibility.
✅ Personalize your comments when possible—authenticity drives connection.
✅ If you spot a high-impact post, tag fellow volunteers and use #SBWI to get more eyes on it.

Please let us know if you have posts that do really well, or notice other patterns that could inform future campaign.  We appreciate your dedication to pushing back on Elon Musk’s attempt to buy the WI supreme court! Thanks for being part of the team!!

Tutorials

TUTORIALS

You may need to sign up for accounts or learn your way around these apps before you get started – here are some resources to help with that:

We appreciate your dedication to pushing back on Elon Musk’s attempt to buy the WI supreme court! Thanks for being part of the team!!

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