Swing Blue Alliance Brand Guide



Swing Blue Alliance Brand Messaging

Four Dimensions of Tone of Voice

The darker the blue box, the more consensus across the leadership team.

Brand Imagery and Messaging

Swing Blue Alliance brand guide imagery and messaging


  • Protect our democracy
  • Work on competitive local and national elections
  • Expand and strengthen the Democratic party at the grassroots level

2022 Goals

  • Hold the House and Senate and turn purple states blue

Personality Traits

How we work with others

  • Collaborative

How well we work

  • Effective

How we come off to others

  • Thoughtful

How we interact

  • Helpful

How we’re determined

  • Committed