About Swing Blue Alliance

Swing Blue Alliance is the largest all-volunteer, Democratic grassroots organization headquartered in Massachusetts. In partnership with organizations in swing states, we develop evidence-based programs to protect our democracy, work on competitive local and national elections, and strengthen the Democratic Party at the grassroots level.

 

Initiatives in 2025

  • Support key elections: We have election planning teams for Virginia, Maine and Pennsylvania that are already hard at work researching demographics, identifying districts to target, and developing partnerships with local campaigns and grassroots organizations that have the greatest potential to make an impact in 2025. We will work with those partners to organize phone banks, mailings, canvasses and tactical teams suited to the needs of each locale.
  • Expand into new strategies: We’re also testing new strategies to push back against the right-wing agenda and defend democracy. For example, the Hyper Local Media team trains volunteers to start local podcasts, write letters to the editor, email reporters, land media coverage, and engage on social media. In addition, the Creative Resistance team uses humor, peaceful non-compliance, and whimsical public protests to draw attention to critical issues. These efforts reflect a broader strategy to meet the moment with urgency, creativity, and grassroots power.
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Why us?

All-volunteer community – We are all fueled by our dedication to saving democracy from the grassroots level, which means we highly respect the time we are all putting into the organization and care deeply about each other as friends and peers. No one at Swing Blue is paid. We’re a community that just wants to make a difference. 

Work with on-the-ground organizations – We create programs that connect you directly with on-the-ground organizations in swing states. These partners are critical to our success as a Democratic organization, they provide local knowledge and training and we provide the programs and volunteers to supercharge their efforts. 

Rooted in research – We study the effectiveness of our programs with randomized control trials so we can ensure the effectiveness of our campaigns. We also partner with groups like the Field Leaders Research Network to share findings and discuss best practices. 

Ease of volunteering – We ensure our programs are built to make volunteering simple. We create technologies, processes, and tools that our volunteers want to use. We’re also focused on training and educating our volunteer base, so we can grow together.

Organizer Programs

We use evidence-based research to design volunteer-powered programs that most effectively support campaigns and organizers.

Voter Registration – We help local Democratic allies target key precincts and coordinate volunteers to register voters via text, phone banking, and canvassing.

Volunteer Recruitment – Our phone banks help organizations recruit and re-engage volunteers to strengthen Democratic efforts in their communities.

Voter Phone Banking – Our teams also use phone banking to register voters, provide information about key issues, and help turnout voters when close to elections.

Mail Campaigns – The Swing Blue Alliance mail campaign team works collaboratively with on-the-ground organizations and intermediate hosts to create mail campaigns that range from 10-100K letters. 

Marketing & Advertising – We help campaigns and activists craft messaging and promote actions to our community through content creation, social media, event coordination, and targeted ads to reach key voters and volunteers.

Fundraising – Swing Blue Alliance helps campaigns and grassroots groups raise funds by organizing events, coordinating donor outreach, and promoting small-dollar donation drives.

Volunteer Actions

We make it easy for volunteers to get involved and make an impact:

  • Make phone calls to register voters and mobilize turnout

  • Write postcards and letters to voters or elected officials

  • Create and share social media posts to amplify progressive messaging

  • Donate to support campaigns and grassroots efforts

  • Volunteer at local events and protests

  • Help start or support local podcasts and media outreach

  • Email local reporters to promote issues and stories important to your community

Aiming High: Our Framework

To focus the efforts of our volunteers, we only invest in activities that are:

Additive: If not for us, then who?
Important: Critical, ballot-wide
Measurable: With quantifiable effects
Helpful: Synergistic with our partners
Impactful: Optimized for maximal effect

AIM HI logo

Get Started Today

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